Victoria private sale article

Sell My House Privately in Victoria with PLBO

Sell your house privately in Victoria with PLBO. One upfront fee from $699 inc GST, no commission, 7 major portals including Domain, and 100% of proceeds.

Victoria is one of Australia's most active property markets, and Victorian owners are embracing private sales! With Melbourne's median house price at $1,041,205 (Domain House Price Report, June quarter 2026), a percentage commission is a big bite out of your sale. PLBO replaces it with one upfront fee, so you keep 100% of your sale proceeds.

Keep the commission in your pocket

The average Victorian agent commission is about 2.0% of the sale price (AgentBridge, June 2026), usually with marketing billed on top. Here's the difference PLBO makes:

Sale priceTypical commission (2.0%)PLBO fromYou keep up to
$700,000$14,000$699$13,301
$1,041,205 (Melbourne median)$20,824$699$20,125
$1,500,000$30,000$699$29,301
$2,200,000$44,000$699$43,301

Even with Vertex, PLBO's most complete campaign at $3,699, a median Melbourne seller keeps more than $17,000. PLBO takes no commission, ever.

Four packages, one upfront fee

PackagePrice (inc GST)Perfect for
Essentials$699Vendors with their own photos, floor plan, video or virtual tour. Includes PLBO listing, portal access, buyer messaging, inspection registration, offer management and promotion on PLBO's own social pages.
Signature$1,699First-time private sellers, Melbourne apartments and standard homes. A complete campaign with professional presentation and an included advertising mix.
Royal$2,699Family homes in competitive suburbs, from Bayside to the growth corridors. Upgraded media, richer presentation and longer social advertising.
Vertex$3,699Period homes, premium and lifestyle properties. PLBO's richest media and strongest campaign reach.

Seven major portals, one listing

Your home goes live on PLBO and across Domain.com.au, view.com.au, homely.com.au, soho.com.au, realty.com.au, onthehouse.com.au and allhomes.com.au*. Victorian buyers search in lots of places, and PLBO puts you everywhere they look. Buyers agents find your listing on PLBO too, and Facebook campaigns and targeted notifications reach buyers in their feeds, depending on your package.

Your Victorian seller toolkit

  • Property comparables report: recent sales of similar homes near you, for a confident asking price
  • Generate with AI: a compelling listing description in moments
  • Buyer messaging, inspection registration and offer management: your whole campaign in one dashboard
  • Victorian guidance: Section 32, contract, cooling-off and settlement explained

Victoria's Section 32, made simple

In Victoria, the Section 32 vendor statement must be given to the buyer before they sign the contract. Your conveyancer or lawyer prepares it, covering the title and plan, planning zones and overlays, outgoings such as council rates, water and land tax, building permits from the last seven years, services connected, and owners corporation details for units (conveyancing.com). Order it when you choose your package, and you'll be ready for your first keen buyer. The full list is on the Victorian legal and tax checklist.

Why Victorian owners love selling privately

  • Big savings on Victorian prices
  • Total control over price, inspections and the offer you accept
  • Direct conversations: from the Edwardian's leadlights to the walk to the tram, you tell your home's story best
  • Clear offers: compare every offer side by side in your dashboard

Start your Victorian private sale

  1. Choose your package and book your conveyancer for the Section 32 and contract.
  2. Price with your comparables report and prepare the home.
  3. List in minutes with Generate with AI, and go live across seven portals.
  4. Run inspections and compare offers. Buyers sign after receiving the Section 32.
  5. Settle and keep 100% of the proceeds!

Excited to get started? Follow the Victorian 8-week plan, or if you're in Melbourne, read the Melbourne DIY selling guide.

*Availability on allhomes.com.au may depend on the property's location, listing type and applicable portal requirements.

Frequently asked questions

Is it legal to sell my house privately in Victoria?

Yes. Victorian owners can sell their own homes without an agent. You'll need a Section 32 vendor statement and a contract of sale, prepared by a conveyancer or lawyer, just as in an agent sale.

How much does PLBO cost?

One upfront fee with no commission. Essentials is $699, Signature $1,699, Royal $2,699 and Vertex $3,699, all including GST. You keep 100% of your sale proceeds.

Where will Victorian buyers see my home?

On PLBO and across Domain.com.au, view.com.au, homely.com.au, soho.com.au, realty.com.au, onthehouse.com.au and allhomes.com.au, plus buyers agents, Facebook campaigns and targeted notifications, depending on your package.

How do I set my asking price?

Use your PLBO property comparables report. It shows recent sales of similar homes near you, so your price is backed by evidence from day one.

How does cooling-off work in Victoria?

Buyers generally have 3 clear business days after signing. If they cool off, you keep $100 or 0.2% of the price, whichever is greater. Exceptions include auctions and contracts signed within 3 clear business days before or after a publicly advertised auction.