More Victorians are choosing to sell their own homes, and it's easy to see why! A percentage commission on Victorian prices adds up fast, while PLBO gives you professional exposure and tools for one upfront fee. Here are the savings in real dollars and the benefits that come with running your own sale.
The savings, in real dollars
Using Domain's Melbourne median house price of $1,041,205 (June quarter 2026) and the Victorian average commission of about 2.0% (AgentBridge, June 2026):
| Cost item | Agent sale | Private sale with PLBO |
|---|---|---|
| Sales commission | about $20,824 | $0 |
| Campaign and advertising | usually billed separately | one upfront fee: $699 – $3,699 inc GST |
| Professional presentation | usually in the marketing budget | included from Signature up |
| Section 32 and conveyancing | same | same |
| Your sale proceeds | minus commission | 100% yours |
On a median Melbourne home, a PLBO private sale typically keeps $17,000 to $20,000 more with you. On a $1.5 million home, the commission alone would be about $30,000!
What that money could do
- Cover a big share of the land transfer duty on your next home
- Pay for your move, new furniture and a well-earned holiday
- Go straight onto your next mortgage
The benefits beyond the money
You set the price
Your PLBO property comparables report shows recent sales of similar homes near you. Your price is grounded in evidence, and you can adjust it whenever you like.
You run the timeline
Launch when you're ready and run inspections around your life. Settlement dates, whether 30, 60 or 90 days, are agreed directly between you and your buyer.
You talk to buyers directly
Whether it's a Brunswick worker's cottage, a Box Hill family home or a Geelong waterfront apartment, you know it best. Buyers get first-hand answers and you hear every piece of feedback.
You see every offer
PLBO's offer management lays out every offer side by side, including price, deposit, conditions and settlement date.
You get wide exposure
PLBO lists your home on PLBO and across Domain, view, homely, Soho, realty, onthehouse and allhomes*, with buyers agents, Facebook campaigns and targeted notifications depending on your package.
Why Victoria suits private sales
- An enormous buyer pool, from inner Melbourne to the regional cities
- A clear disclosure framework: the Section 32 gives every buyer full information before signing, whoever is selling
- Value appeal: Melbourne's median sits well below Sydney's and Brisbane's, drawing buyers from interstate as well as locally
Five private-sale myths, busted
"Buyers won't find me." They will! Your listing is on seven major portals plus PLBO.
"I can't get professional photos." Signature, Royal and Vertex include professional presentation.
"Pricing is guesswork." Your comparables report takes care of that.
"The Section 32 is complicated." Your conveyancer prepares it, exactly as in an agent sale.
"It'll take over my weekends." Two short inspections a week is plenty.
How PLBO makes it simple
- Choose a package: one upfront fee, no commission.
- Price with confidence using your comparables report.
- List in minutes with Generate with AI.
- Go live on seven major portals.
- Run inspections and compare offers.
- Sign and settle through your conveyancer, and keep 100%!
Ready to keep more of your sale price? Choose your PLBO package or follow the Victorian 8-week plan.
*Availability on allhomes.com.au may depend on the property's location, listing type and applicable portal requirements.